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Vision: Large Format VDP
It is Here
For years VDP (Variable Data Printing) and Versioning have been intertwined with the small format printing world...we have all received junk-mail with our names printed in the copy. With POP and large format signage, changing elements for every different market was just not cost-effective and difficult to manage properly. Large format Variable Data and Versioned printing is now here.
Our Finger on the Pulse
Let's face it, is it really an effective use of our advertising budget to put the same graphics up in your New York store as your Southern California store during the winter? Does it make sense to send promotions with the same price point to your corporate and franchise stores when overhead is higher in some regions than others? Keeping our finger on the pulse of the industry, we witnessed the need for VDP and Versioning in a format larger than small.
Glad to Help
Our Multiple Market Management™ program is designed to localize promotions by taking advantage of our large format VDP and Versioning capabilities. You can, with a few clicks of your mouse, print 1000 unique 8' x 5' banners and have them shipped to individual locations. Couldn't you use that help?
Your Global Graphics Partner™ had the vision to make this a reality.
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